Privacy Policy

We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of dr.reinwald vital ltd. The use of the Internet pages of dr.reinwald vital ltd. is generally possible without providing any personal data. However, if a data subject wants to use special services of our company via our website, the processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to dr.reinwald vital ltd. By means of this privacy policy, our company wishes to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights under this privacy policy.

As the controller responsible for processing, dr.reinwald vital ltd. has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

1. Definitions

The privacy policy of dr.reinwald vital ltd. is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy we use, inter alia, the following terms:

a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject
Data subject is any identified or identifiable natural person whose personal data are processed by the controller responsible for the processing.

c) Processing
Processing is any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient
Recipient is a natural or legal person, public authority, agency or another body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

Controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions related to data protection is:

dr.reinwald vital ltd.
Lord Byron Street 61-63, 5th Floor
CY-6023 Larnaka

Tel.: +49 30 2016 95 805

shop@drreinwald.com
drreinwald.com

3. Cookies

The Internet pages of dr.reinwald vital ltd. use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

By using cookies, dr.reinwald vital ltd. can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter login data again each time the website is visited, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies by our website by means of a corresponding setting of the Internet browser used and may thus permanently deny the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website will be fully usable.

4. Collection of general data and information

The website of dr.reinwald vital ltd. collects a series of general data and information when a data subject or an automated system calls up the website. These general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages, which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, dr.reinwald vital ltd. does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated by dr.reinwald vital ltd. statistically and also with the aim of increasing data protection and data security in our company, in order ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, for example a parcel service provider, who will also use the personal data exclusively for an internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) to the data subject, the date as well as the time of the registration are also stored. The storage of these data takes place against the background that only in this way can the misuse of our services be prevented, and these data, if necessary, make it possible to clarify committed offenses. In this respect, the storage of these data is necessary for the protection of the controller. A transfer of these data to third parties does not take place unless there is a legal obligation to transfer them or the transfer serves the purpose of criminal prosecution.

The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data specified during registration at any time or to have them completely deleted from the data stock of the controller.

The controller shall, at any time, upon request, provide each data subject with information as to what personal data are stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory storage obligations. All employees of the controller are available to the data subject in this context as contact persons.

6. Subscription to our newsletter

On the website of dr.reinwald vital ltd., users are given the opportunity to subscribe to our company’s newsletter. Which personal data are transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.

dr.reinwald vital ltd. informs its customers and business partners regularly by means of a newsletter about offers of the company. The company’s newsletter may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter mailing. A confirmation email will be sent to the email address registered by a data subject for the first time for the newsletter dispatch, for legal reasons, in the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.

During the registration for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of these data is necessary in order to be able to trace the possible misuse of a data subject’s email address at a later date and therefore serves the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will be used exclusively for sending our newsletter. In addition, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. There is no transfer of personal data collected as part of the newsletter service to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link is found in each newsletter. Furthermore, there is the possibility to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

7. Newsletter tracking

The newsletters of dr.reinwald vital ltd. contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format in order to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, dr.reinwald vital ltd. can see if and when an email was opened by a data subject and which links in the email were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize newsletter delivery and to better adapt the content of future newsletters to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent given via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. dr.reinwald vital ltd. automatically interprets a withdrawal from the receipt of the newsletter as a revocation.

8. Contact possibility via the website

The website of dr.reinwald vital ltd. contains information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of these personal data to third parties.

9. Routine erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with the statutory provisions.

10. Rights of the data subject

a) Right to confirmation
Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.

b) Right of access
Every data subject has the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

the purposes of the processing
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
the existence of the right to lodge a complaint with a supervisory authority
where the personal data are not collected from the data subject, any available information as to their source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, he or she may, at any time, contact any employee of the controller.

c) Right to rectification
Every data subject has the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (Right to be forgotten)
Every data subject has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, where one of the following grounds applies and insofar as the processing is not necessary:

The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
The personal data have been unlawfully processed.
The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by dr.reinwald vital ltd., he or she may, at any time, contact any employee of the controller. An employee of dr.reinwald vital ltd. shall promptly ensure that the erasure request is complied with immediately.

Where dr.reinwald vital ltd. has made personal data public and is obliged pursuant to Art. 17(1) GDPR to erase the personal data, dr.reinwald vital ltd., taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers which are processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copies or replications of, those personal data, insofar as processing is not required. An employee of dr.reinwald vital ltd. will arrange the necessary measures in each individual case.

e) Right to restriction of processing
Every data subject has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following conditions applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
The data subject has objected to processing pursuant to Art. 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by dr.reinwald vital ltd., he or she may, at any time, contact any employee of the controller. An employee of dr.reinwald vital ltd. will arrange the restriction of processing.

f) Right to data portability
Every data subject has the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject may at any time contact any employee of dr.reinwald vital ltd.

g) Right to object
Every data subject has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

dr.reinwald vital ltd. shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.

Where dr.reinwald vital ltd. processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to dr.reinwald vital ltd. to the processing for direct marketing purposes, dr.reinwald vital ltd. will no longer process the personal data for these purposes.

Furthermore, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by dr.reinwald vital ltd. for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may directly contact any employee of dr.reinwald vital ltd. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling
Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning him or her or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject’s explicit consent, dr.reinwald vital ltd. shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw data protection consent
Every data subject has the right granted by the European legislator to withdraw his or her consent to processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any employee of the controller.

11. Data protection provisions about the application and use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that usually allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside of the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins may be accessed under developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook is made aware of which specific subpage of our website is visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook recognizes with each call-up of our website by the data subject and for the entire duration of their stay on our website which specific subpage of our website the data subject visits. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject submits a comment, then Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information, via the Facebook component, that the data subject has visited our website, if the data subject is logged in at Facebook at the time of the call-up of our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desirable for the data subject, then he or she may prevent this by logging out of his or her Facebook account before a call-up to our website is made.

The data policy published by Facebook, which is available at de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there which settings Facebook offers to protect the privacy of the data subject. Various applications are also available which make it possible to suppress data transmission to Facebook. Such applications may be used by the data subject to suppress data transmission to Facebook.

12. Data protection provisions about the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service which enables the placing of advertisements on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites according to the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. During the course of this technical procedure, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to understand the origin of visitors and clicks and subsequently to enable commission settlements.

The data subject may, as already stated above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites in order to enable log file recording and log file analysis, thereby allowing a statistical evaluation. Based on the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. These personal data are stored and processed in the United States of America. Alphabet Inc. may pass these personal data collected through the technical procedure on to third parties.

Google AdSense is explained in more detail under www.google.de/intl/de/adsense/start/.

13. Data protection provisions about the application and use of Google Analytics (with anonymization function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and analysis of data about the behavior of visitors to websites. A web analytics service collects, among other things, data on which website a data subject came to a website from (so-called referrer), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. Web analytics are mainly used to optimize a website and to carry out a cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition “_gat._anonymizeIp” for web analytics via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if access to our websites takes place from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us, which show the activities on our websites, and to provide further services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which serve Google, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information, such as the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. With each visit to our websites, these personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

The data subject may, as stated above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

In addition, the data subject has the possibility to object to a collection of data generated by Google Analytics relating to the use of this website as well as the processing of these data by Google and to prevent such processing. To do this, the data subject must download and install a browser add-on under tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that data and information about visits to Internet pages may not be transmitted to Google Analytics. The installation of the browser add-on is evaluated by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable data protection provisions of Google may be retrieved under www.google.de/intl/de/policies/privacy/ and under www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under www.google.com/intl/de_de/analytics/.

14. Data protection provisions about the application and use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords, which allows a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing allows a company to create user-based advertising and consequently to show advertisements to the Internet user that are relevant to his or her interests.

The operating company of the services of Google Remarketing is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements throughout the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor of our website if he or she subsequently calls up websites that are also members of the Google advertising network. With each call-up to a website on which the service of Google Remarketing has been integrated, the Internet browser of the data subject automatically identifies itself to Google. During the course of this technical procedure, Google receives knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, for the display of interest-relevant advertising.

By means of the cookie, personal information, such as the websites visited by the data subject, is stored. With each visit to our websites, therefore, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers used and make the desired settings there.

Further information and the applicable data protection provisions of Google may be retrieved under www.google.de/intl/de/policies/privacy/.

15. Data protection provisions about the application and use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that usually allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a display of the corresponding Google+ button from Google. During the course of this technical procedure, Google is made aware of which specific subpage of our website is visited by the data subject. Further information on Google+ can be retrieved under developers.google.com/+/.

If the data subject is logged in at the same time on Google+, Google recognizes with each call-up of our website by the data subject and for the entire duration of their stay on our website which specific subpage of our website the data subject visits. This information is collected through the Google+ button and associated with the respective Google+ account of the data subject.

If the data subject clicks one of the Google+ buttons integrated on our website and thereby submits a Google+1 recommendation, Google associates this information with the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms accepted by the data subject. A Google+1 recommendation given by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, for example in the search engine results of the Google search engine, in the Google account of the data subject or in other places, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google records these personal information with the aim of improving or optimizing the various Google services.

Google receives information via the Google+ button that the data subject has visited our website whenever the data subject is logged in at Google+ at the time of the call-up of our website; this occurs regardless of whether the data subject clicks on the Google+ button or not.

If a transmission of personal data to Google is not desired by the data subject, he or she can prevent such transmission by logging out of his or her Google+ account before a call-up to our website is made.

Further information and the applicable data protection provisions of Google may be retrieved under www.google.de/intl/de/policies/privacy/. Further guidance from Google on the Google+1 button may be retrieved under developers.google.com/+/web/buttons-policy.

16. Data protection provisions about the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is a service for Internet advertising that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to predefine certain keywords by means of which an ad in Google’s search engine results will be displayed only when the user retrieves a keyword-relevant search result via the search engine. In the Google advertising network, the ads are distributed on relevant websites using an automatic algorithm and in accordance with the previously defined keywords.

The operating company of the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the promotion of our website by the inclusion of interest-relevant advertising on the websites of third-party companies and in the search engine results of the search engine Google and the inclusion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the conversion cookie has not yet expired, it is used to determine whether certain subpages, such as the shopping cart of an online shop system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a data subject who came to our website via an AdWords ad generated a sale, that is, completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used by us in turn to determine the total number of users who were transmitted to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

By means of the conversion cookie, personal information, such as the websites visited by the data subject, is stored. With each visit to our websites, therefore, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure on to third parties.

The data subject may, as stated above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Further information and the applicable data protection provisions of Google may be retrieved under www.google.de/intl/de/policies/privacy/.

17. Integration of fonts (Google Web Fonts, Adobe Typekit, etc.)

This website uses, in accordance with Art. 6(1)(f) GDPR, so-called web fonts for the uniform presentation of fonts and on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online presence). These are provided, among others, by Google, Adobe, Linotype, fonts.com, myfonts.com or similar providers. When a page is called up, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font from your computer will be used.

Google Web Fonts
Further information about Google Web Fonts (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) can be found at developers.google.com/fonts/faq and in Google’s Privacy Policy at www.google.com/policies/privacy

Adobe Typekit
Further information about Adobe Typekit (Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland) can be found at: www.privacyshield.gov/participant.

Linotype, Fonts.com, myFonts.com
Further information about these fonts (Monotype GmbH, Horexstraße 30–4, 61352 Bad Homburg, Germany) can be found at: www.linotype.com/de/2061-18846/datenschutzrichtlinien.html

www.monotype.com/legal/terms-of-use/

18. Content Delivery Network (CDN)

This website uses, in accordance with Art. 6(1)(f) GDPR, so-called Content Delivery Networks (CDN) to safeguard our legitimate interests. A Content Delivery Network (regionally distributed servers connected via the Internet) refers to services that help deliver our website more quickly — in particular this applies to large media files, such as graphics or scripts. In this context, technologies such as jQuery, jQueryUI, jQuery Migrate are used, which increase loading speeds, operational stability, functionality and up-to-dateness. Any processing of user data serves only this purpose. In this process, data may be transmitted from your browser to the USA.

If you have used one of the aforementioned technologies previously on another site, your browser will access the copy stored in the cache. If this is not the case, it will require a download, during which data from your browser will be transmitted to the providing company.

Among these are in particular:

developers.google.com/speed/libraries and the data protection provisions of google.de (https://www.google.com/intl/de/policies/privacy).

code.jquery.com and the code of conduct of the jQuery Foundation (https://js.foundation/community/code-of-conduct).

19. Payment method: data protection provisions about the use of PayPal as a payment method

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal also makes it possible to process virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why it has no classic account number. PayPal enables online payments to be triggered to third parties or the receipt of payments. PayPal also takes on trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, data of the data subject are automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal are usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data necessary for payment processing. Also necessary for the processing of the purchase contract are such personal data which are in connection with the respective order.

The transmission of the data is intended for payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest for the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. This transmission is intended for identity and credit checks.

PayPal may pass on personal data to affiliated companies and service providers or subcontractors insofar as this is necessary for the fulfillment of contractual obligations or the data are to be processed on behalf.

The data subject has the possibility to withdraw consent to the handling of personal data from PayPal at any time. A withdrawal does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

The applicable data protection provisions of PayPal may be retrieved under www.paypal.com/de/webapps/mpp/ua/privacy-full.

20. Legal basis of processing

Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or for the provision of another service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and subsequently his or her name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1)(d) GDPR. Ultimately, processing operations could be based on Art. 6(1)(f) GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal grounds, if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 sentence 2 GDPR).

21. Legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Art. 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities in favor of the well-being of all our employees and our shareholders.

22. Period for which the personal data will be stored

The criterion used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data are routinely erased, provided they are no longer necessary for the performance of the contract or the initiation of a contract.

23. Statutory or contractual requirements for the provision of personal data; necessity for entering into the contract; obligation of the data subject to provide personal data; possible consequences of failure to provide such data

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data if our company enters into a contract with him or her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will clarify, on a case-by-case basis, whether the provision of personal data is required by law or contractually or for the conclusion of the contract, whether there is an obligation to provide the personal data, and which consequences the failure to provide the personal data would have.

24. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.